At World of Good, one of our core values as a fair trade company is building long-term business relationships with both our retailers and artisan partners so that retailers see the highest return on their investment and artisans have the opportunity to achieve lasting economic freedom. Experience with our best customers has shown that the introduction of a program, rather than individual products, creates a destination site in the store leading to higher revenue and long-term growth as shoppers build loyalty to both the products and the mission.
In the next three steps we'll walk you through our fixtures and program options as well as show you tips for optimizing your revenue when you bring World of Good to your store. This exercise allows you to choose a fixture and a program option but you are under no obligation nor are you making any purchases/commitments – this is simply an introduction to all the benefits we offer. So have fun, play around and discover how easy we make it to do good and do well!
What kind of store do you have?
"World of Good fills an important need in our store. We've tried a number of fair trade goods companies in our store and none of them worked for us until now. Their customer service has been exceptional across the board and our rep has spent a lot of time educating both our staff and our shopper about World of Good's artisans and development projects."
Marty
Syracuse Co-op ~ Syracuse, NY